![]() Spotify and Netflix aren’t taking the same approach. The music-streaming service’s decision to drop IAP as a subscription option for new subscribers, as far as we know, was introduced quietly and did not make headlines at the time. It goes on to explain how existing subscribers can cancel their in-app subscription and then resubscribe directly with Spotify. However, this has been discontinued for new subscribers,” explains the relevant page on Spotify’s support website, which was updated on 6 August. ![]() “It was possible to pay for Spotify Premium using Apple’s in-app payment system (iAP). Our initial instinct was to wonder whether Netflix’s test would pave the way for Spotify to follow suit. Based on what we learn, we work to improve the Netflix experience for members everywhere,” is how a customer-support assistant described the new strategy to TechCrunch – wording that was later repeated by the company’s spokesperson later. “We are constantly innovating and testing new signup approaches on different platforms to better understand what our members like. Netflix was the top of that particular chart, meanwhile. ![]() This money adds up too, in the music-streaming space: according to research firm App Annie, Pandora Radio was the fourth top-grossing non-game app across iOS and Android in 2017, with Spotify placing seventh in the same list. This has historically been a big no-no for Apple, which has cracked down in the past on digital services – Amazon’s Kindle store most famously – that try to avoid giving Apple its 30% cut from in-app purchases on iOS devices. TechCrunch has the details, reporting that Netflix is testing a new subscription method in 33 countries where, instead of new and lapsed subscribers paying via the iOS in-app subscriptions system, they’re directed to Netflix’s mobile website to enter their payment details. Netflix is testing changes to the way it charges iOS users for its monthly subscriptions – and that’s a move that will be of intense interest to the music-streaming world in the coming days and weeks.
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